Who Is John D. McGurk?
Drink coasters created to promote the "Who Is John D. McGurk? campaign. Who is John D. McGurk? A campaign created to promote the anniversary of John D. McGurk's Irish Pub in Soulard. The idea was to create an image of who the fictional character of John D. McGurk. Ultimately John D. was to remain nameless, but the campaign was set up to get fans of the brand to interact while at the same time creating awareness of the birthday celebration event that encompassed a whole weekend.